Springs Art Gallery empowers artists with workshop on pricing, contracts and sustainability

Springs Art Gallery hosted the Business of the Visual Art workshop on Saturday with Hannelie Swart and Raymond Mokoena.

The two guests led an insightful session where attendees learnt about pricing artwork, building economic streams, navigating contracts and positioning themselves in the market.

Following the event, this publication spoke to Swart, visual artist and creative industry specialist, who reflected on the invaluable lessons that were shared during the event.

She currently serves as the Acting Executive Manager: SRAC Support Services and Manager in the Creative Industries of the City of Ekurhuleni with over 30 years of experience in local government, community arts and development.

“Speaking to visual artists, positioned at the very top of the value chain of an artwork, does more than simply inspire; it provides them with practical tools, legal knowledge, and the confidence to assert their voice.

“The outcome is not only stronger and more resilient individual careers, but also the growth of a healthier, more robust creative sector that contributes meaningfully to both culture and the economy,” she said.

The explained that the purpose of the workshop was to equip creatives with the skills necessary to build sustainable creative businesses and to equip them with the tools to thrive in a competitive and ever-evolving creative economy.

“On the practical side, discussions about building diverse income streams broaden an artist’s perspective. Creativity is not confined to the canvas; it extends into teaching, collaborations, licensing, or digital platforms. By being innovative in how they earn, artists gain stability without compromising their vision.”

“At the same time, understanding the legislative and contractual landscape ensures artists can navigate negotiations with confidence. Many lose out simply because they are unfamiliar with contracts or unaware of their rights. By speaking on this, we provided them with knowledge that prevents exploitation,” Swart said.

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The event also highlighted the importance of copyright and IP rights as it gives an artist the power to monetise their work.
According to Swart, the key to longevity lies in consistency, adaptability, and authenticity.

“The art world changes rapidly, and those who remain open to learning, exploring new mediums, and engaging with shifting audiences are the ones who thrive. Most importantly, grounding your work in your own authentic story and voice will ensure your relevance over time,” she said.

She concluded by encouraging young creatives to develop their craft and to gain more business skills.

“Learn to navigate contracts, protect your intellectual property, and think creatively about building multiple income streams.”

“Surround yourself with mentors and peers who inspire growth, and never be afraid to challenge yourself or step outside your comfort zone.

“Above all, remember that art has the power to heal, transform, and give voice to the voiceless and that is your greatest contribution,” she said.