In London, for the first time, a fair was held where works of art could be viewed digitally. Art critics have been amazed by this way of presentation, since such a thing has not been seen before.
Art studio Acute Art has teamed up with South Korean artist Koo Jeong A to present an augmented reality artwork.
Augmented reality, as it’s known, mixes digital content with the real world around you using your smartphone’s camera or special headsets. The technology made waves during the “Pokémon Go” craze a few years ago.
“Density” looks like a dripping piece of ice, suspended in mid-air. To see it, visitors have to download an augmented reality app on their mobile phone and then start looking for the artwork.
“It is the first time that works in augmented reality enter the art fair. And it is the first time that it enters the most conventional places, a royal sculpture park”, said Daniel Birnbaum, director of Acute Art.
Koo Jeong A’s works are often ephemeral, focusing on seemingly everyday things, often dwelling on the invisible. Three editions of the works have been placed around “Regents Park”. Birnbaum said the artwork is as easy on the environment as it is on the eye.
“I think it opens up great possibilities for art, even for collections and exhibitions, and it’s interesting that one can do very ambitious things in augmented reality and they will look very convincing. And, they release no carbon dioxide, have no shipping costs, have no insurance value. In our era, I think this is very important”, he emphasized. /21Media/
