K11 Art Foundation is kicking off a series of events for Frieze Seoul, starting with its Moon Party to mark the occasion. In celebration of Korea’s Moon Festival, K11 is embodying the Chuseok spirit, while celebrating creativity and synergy with its first generative art exhibition titled, Lunar Water.

With the support of lead sponsor Flipster and digital screen partner LG OLED, the exhibition features immersive experiences that feature generative artworks by a’strict and Tyler Hobbs alongside a new large-scale generative artwork by Cheng Ran. Exclusive to this exhibition, Cheng Ran collaborated with Genify and Bohan Sun to reimagine his work “In Course of the Miraculous” — a nine-hour film that first premiered at the Istanbul Biennale, to create his first generative artwork. The exhibit also features groundbreaking works of Tyler Hobbs, a pioneer in generative art. His NFT works will be on display as an exploration of the dynamic intersection of digital and analogue art. South Korean digital art collective a’strict will present a mesmerizing digital installation that uses anamorphic illusions and advanced projection techniques to create a stunning visual representation of a cascading waterfall. Titled “Waterfall — Sands,” the experience will be accompanied by the sound of thundering waterfalls.

K11 founder Adrian Cheng will also be unveiling two new major initiatives — the K11 Salon and the K11 Curator Prize. He hopes to lay the groundwork for the foundation’s ambitious future endeavours in generative art and highlighting its commitment to innovation in the art world. Lunar Water underscores K11 Art Foundation’s commitment to supporting cross-cultural artists who use cutting-edge technology to broaden their visual language. The exhibit is on view from September 4 to 7 during Frieze Seoul.



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