INDIA/MAURITIUS. Times OOH has partnered with digital art platform ArtCrush Gallery to create immersive advertising experiences across key Indian airports, select premium city assets in Ahmedabad and Bengaluru, and Mauritius Airport, operated by TIM Global.
The collaboration introduces a new visual format in public spaces, replacing traditional advertising with high-impact digital art. Sourced from a global community of over 20,000 artists, the content features immersive visuals and narrative-led installations, bringing creative engagement and visual storytelling into everyday environments.
The initiative leverages Times OOH’s extensive digital inventory, including large-format video walls and smart city screens, to underscore the role of content in driving the impact and relevance of digital media.
Digital formats allow for frequent content updates and rotations, capturing attention more effectively than static displays.
These curated digital art displays are designed to provide travellers with more than just visual appeal as they transform transit areas into more engaging, stimulating and culturally vibrant spaces.
Times OOH Chief Marketing Officer Aman Nanda said, “Travel hubs are more than just transit points; they are spaces where culture, creativity and community intersect. Through this partnership with ArtCrush Gallery, we’re proud to give a platform to global artists while offering travellers a fresh and uplifting visual experience.”
The collaboration converts ordinary transit areas into engaging art spaces, enhancing the travel experience for millions of passengers.
The rotating art collection reinforces Times OOH’s commitment to innovation, creative storytelling and meaningful audience engagement. ✈
