Known for its cutting-edge brand identities, Istanbul-based agency Ba’ndo has been making waves since its launch in 2016. With a team spread across Istanbul and London, they seamlessly blend the cultural vibrancy of their Turkish roots with London’s global design flair. At the heart of Ba’ndo’s ethos are three key values: curiosity, passion, and talent. These drive the agency’s bold and forward-thinking work, the latest of which is the wildly creative identity for Mad: a digital news platform that covers marketing, advertising, and design.
“Given the name Mad, the identity had to pack a punch,” says Ba’ndo co-founder Emrah Doğru, reflecting on the challenge of developing a brand that would live up to its moniker. Alongside graphic designer Bengisu Demirkaya, Emrah set out to capture the bold, creative essence of the brand. “The acronym stands for Marketing, Advertising, and Design, but we also wanted to lean into the playful, slightly ‘mad’ side of the word,” he adds. With the phrase ‘meeting of mad ideas with wise minds’ at the core, the team crafted an identity that celebrates creativity in all its daring, eccentric glory.
