Illustration provided space for Porto Rocha to explore the “fan culture” that surrounds Netflix. Instead of commissioning a single illustrator, Porto Rocha worked with a group of Brazilian artists – including Iryna Leblon, Natalia Agatte, Pedro Nekoi, Pedro Veneziano and Pepapuke – to depict scenes of the fans themselves, sporting keychains or merch, as well as spot illustrations referencing objects from various shows (those are the easter eggs we mentioned earlier).
“We curated illustrators with uniquely expressive signature styles but who shared a few things in common: a connection to pop culture and youth, vibrant colour usage, and a dynamic sense of dimension in their work,” says Felipe Rocha. “Some of them are long term collaborators, like Pedro Veneziano, others are new emerging talents who we discovered recently, like Iryna Leblon.”
Those illustrations come together in unexpected ways, with symbols from different shows weaved together in interesting combinations – a dolphin placed next to a bloody bread knife, and what have you. Further room for play was provided in the physical space, where compositions were scaled to “larger-than-life proportions” and fans could see their favourite shows brought to life away from the soft glow of the Netflix app.
