
APPRENTICE star and West Ham United vice-chair Karren Brady answers your careers questions.
Here, Karren gives her expert career advice to a reader who wants to sell their artwork.
Q) At the age of 53, I’ve taken up painting, and I think I’m pretty good.
I mainly paint landscapes, and would like to see if I could make some money out of selling art.
My dream would be to retire early and live off the proceeds of my paintings before drawing my pension, though I don’t know how doable that is.
My biggest problem is that I don’t know where to start with selling paintings.
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I use a computer for my office job, but I’m not very technically minded and I realise I need to create a website if I want to get my artwork seen.
But what else do I need to think about?
Pamela, via email
A) It’s fantastic that you’ve discovered a real passion for painting, and even better that you’re dreaming big and thinking about turning it into something profitable.
Don’t worry about jumping into building a website just yet – there are easier, more approachable ways to get your art seen.
Start small – take some good photos of your work (make sure you use natural light) and open an Instagram account.
The platform is free, simple to use and a great way to test the waters and see what reaction your paintings get.
I’d also suggest joining local art groups on Facebook, as I’ve seen so many people connect, sell their work and get advice that way.
Platforms like Artfinder and Etsy are also worth looking into, plus don’t underestimate the value of a local craft market to get face-to-face feedback and build your confidence.
Most importantly, make sure you sign your work and keep a log of each piece.
Finally, try to speak to other artists whenever and wherever you can – people are often more helpful than you might expect.