Deepa Subramaniam: Firefly custom models solves one of the biggest challenges in generative AI: consistency. Your style is yours, and yours alone – but until now, maintaining it across AI outputs has been time-consuming and difficult for creative pros and their teams.
Now in broad public beta, Firefly custom models let you turn your creative style into a reusable model trained on your own images, and optimised for ideation in character, illustration, and photographic styles. The result is a faster, more reliable creative partner that preserves the unique ‘soul’ of your work while enabling faster iteration and exploration. And your models are private by default, so the content you create with them remains entirely yours.
You can then pair your custom model with 30+ other top industry models – including options like Google’s Nano Banana 2, Veo 3.1, Runway Gen-4.5, and Adobe’s Image Model 5 – and use Firefly’s editing tools, like like Quick Cut, which turns raw footage into a structured first cut in minutes, or expanded image editing capabilities, to take ideas from concept to production-ready in minutes.
