THE WHAT? Skims, the shapewear brand founded by Kim Kardashian, has launched a Seamless Sculpt Face Wrap, priced at US$48. The product is designed to be worn overnight and claims to shape the jawline using the brand’s signature sculpting fabric, now infused with collagen yarns.
THE DETAILS Available in two shades—Clay and Cocoa—the wrap fastens with velcro at the top of the head and back of the neck for a snug, adjustable fit. The product follows a string of viral body-enhancing launches from Skims, including padded hip shorts, butt-lifting garments, and even a pierced nipple bra.
THE WHY? This latest drop taps into growing consumer interest in non-invasive facial sculpting tools and beauty tech, while continuing Skims’ strategy of blending functionality with viral, conversation-starting design. While some fans are curious and hopeful, others have voiced concern over the normalization of extreme beauty standards.
Source: Skims
