Will Dyson make a real brow sculpting tool after its April Fools’ Day joke? Fans hope so

April 1, 2025
2 min read

Given Dyson’s science-driven, pioneering technology track record, a high-tech brow-styling tool probably wouldn’t be too far out of the brand’s wheelhouse, right?

That’s what we and tens of thousands of followers thought when we caught the “Dyson Airbrow” unveiling on Instagram today.

However, once everyone realized that the miniaturized Dyson Airwrap engineered to “shape, sculpt and set beautiful brows with precision airflow” was fake news a la April Fools’ Day, the letdown was as real as it gets.

Dyson "Airbrow" April Fools' Day Joke — Notice that subtle eye wink…Courtesy of Dyson

Some commenters lamented “But I kinda really want this!” and “Noo I was hoping this was real lol.” Meanwhile, others admitted just how at-the-ready they were to buy it.

One excited fan wrote “I’m just back from the Dyson webpage!!! Gutted (with a hysterical, laughing emoji),” while a pro chimed in with “Well… I’m a brow artist, I’d buy it (with three validating emojis to follow).”

After taking some time to LOL at how easily we ALL were duped, though — to quote one bamboozled fan “Bro I fell for that so hard” — we can’t help feeling like the Dyson team could have a huge win on their hands with a brow-perfecting product.

Dyson didn’t dismiss all the love, either. In fact, most of the comments back to delightfully amused, yet disappointed fans included some iteration of “more details soon” or “stay tuned for more” with the elusive we-know-something-you-don’t, but-keep-your-eyes-glued-to-the-news emoji.

So, we’re hoping this means Dyson knows precisely what kind of cash cow a cutting-edge brow tool would turn out to be.

We’ve got our eyes on you, Dyson… Don’t let this April Fools’ Day shocker go to waste *wink wink*.