The Cultural Association Taverna Est ETS, with the support of Arci Campania, announces the opening of the call for the RUA VIVA 2025 Award, an initiative dedicated to the selection of visual art works that will be featured in the exhibition hosted at the Sala Sole in Naples. The exhibition, sponsored by the Campania Region, will showcase the seven winning works and will be open to the public from May 30 to June 14, 2025. The competition offers a cash prize for the winning artist and the publication of the selected works in a dedicated catalog.
The Cultural Association Taverna Est ETS promotes the RUA VIVA 2025 Award, an initiative open to all visual artists, regardless of age, gender, or nationality. The award aims to provide visibility to non-established artists of value, encouraging direct interaction with the urban and social fabric through an exhibition that goes beyond conventional forms of art enjoyment.
The competition proposes itself as an innovative storytelling tool for contemporary art, creating sharing spaces that expand the possibilities of interaction with the public. The goal is to stimulate a transversal dialogue between different fields of knowledge, contaminating skills and sensitivities. The theme is free, allowing artists maximum expressive freedom.
The 2025 edition of the RUA VIVA Award finds its focus in the Sala Sole, a place that embodies a natural vocation for welcoming and disseminating contemporary art. Theater, training center, poetic encounters, international study days with great attention to the relationship with the neighborhood and other nearby realities, the Sala Sole is located in the heart of the Rua Catalana neighborhood, fitting into an urban context characterized by the historical presence of works by Riccardo Dalisi, Felix Policastro, and numerous street artists. This multifunctional space becomes a means to increase reception possibilities, activate new connections, and generate ideas that fuel urban regeneration and the revitalization of human relationships.
To strengthen the experimental approach of the award, the selection of works will be carried out by an unusual jury, going beyond the traditional circle of industry experts. Composed of professionals from culture, journalism, and other fields of knowledge, the jury will contribute to extending the boundaries of vision and the development of artistic sensitivity among the audience of an exhibition open to interaction and encounter with a public even new to the frequentation of art galleries and the knowledge of visual art. The jurors who have joined this year zero of the Award are: Mariagiovanna Capone, journalist for Il Mattino; Maria Di Razza, director and writer, winner of a special mention at the Nastri d’Argento 2014, selected at the 75th Venice Film Festival; Gina Annunziata, visual arts professor at the Academy of Fine Arts in Naples; Giorgio Anastasia, poet and artistic director of numerous cultural events and director of the publishing house Artestesa; Daniele Vaccaro, fine arts teacher and Federico Adriano Borreca, visual artist, curator as well as artistic director of the Award and President of the Jury.
The call can be downloaded from the website www.tavernaest.com
Registration will be possible from February 18 to March 30, 2025
Taverna Est ETS is a cultural association founded in 2004 by director and playwright Sara Sole Notarbartolo, the association which focuses on theater has carried out cultural projects, shows, training projects, festivals, and international events. The Sala Sole, headquarters of the Association, was born with the aim of creating bridges between art and the social fabric, developing projects that enhance the dimension of interaction, experimenting with new languages and forms of public engagement.
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