ChatGPT Images 2.0 has people declaring the death of graphic design… again

Another day, another generative AI update that’s led to a chorus of loud voices on X declaring the death of graphic design. ChatGPT Images 2.0 was unveiled this week, representing OpenAI’s “first image model with thinking capabilities”. The results are certainly impressive, but should designers be worried?

Images 2.0 is much better at rendering text than previous models, and as such many of the demos have included the tool generating desktop screenshots, restaurant menus and handwritten documents. But weirdly enough, it’s football posters that have become the lightning rod for a debate about the future of graphic designers on social media.

This is ChatGPT Images 2.0 – YouTube

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“With both the intelligence of OpenAI’s reasoning models and a vast understanding of the visual world, this model moves image generation from rendering to strategic design, from a tool to a visual system, helping people turn ideas into outputs they can understand, share, teach with, and build from,” reads OpenAI’s blog post introducing Images 2.0.

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For whatever reason, there are countless posts on X declaring graphic designers are “cooked” or whatnot, along with various AI-generated images of sports posters. You know the type – dramatic compositions with floating heads and lots of text, the sort of thing Fifa might post on social media (hopefully without forgetting Ronaldo).