
That Headspace face hasn’t been retired just yet either. “Headspace has always led as an illustrative and animated brand, and it makes us extra eye-catching in the digital wellness (and now, mental healthcare) space,” the brand says. An evolved illustration style has been developed to include a “range of faces expressing a range of emotions beyond a smile… not just joy — but stress, sadness, contentment, and every mood in between.” The brand’s animations have also been maintained throughout to “help simplify complex ideas”.
The colour scheme has also adjusted, still leading with its signature orange but with a supporting palette to again “better represent the range of human emotions” as well as being more mindful of accessibility in terms of contrast and colour combinations. The colours are intended to be bright, uplifting, bold and lively, which certainly stands out in the mental healthcare space, a “dreary sea of blues and greys” Headspace describes.
Generally, the personality-filled persona of Headspace may seem out of place when dealing with more serious mental health challenges, but the brand hopes this approach “can help destigmatise seeking care by making talking about mental health feel approachable and normalised”.