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As the 29th edition of this celebrated event unfolds in Warsaw, a timely new book by art historian Katarzyna Matul, Legitymizacja Artystyczna Plakatu w PRL 1944-1968 (The Artistic Legitimisation of the Poster in the Polish People’s Republic 1944-1968), goes behind the scenes of the poster’s remarkable transformation. In the shifting landscape of post-war Poland, graphic designers mounted a spirited campaign to claim the poster’s autonomy and right to be counted among the fine arts – a campaign that would ultimately produce not just new artistic forms, but new institutions, and even a legendary creative movement known as the Polish School of Posters.
Today, the Biennale’s prestige is hard to question. Yet, as Matul’s research reveals, that standing was hard won, forged through decades of debate, political negotiation and artistic vision. The story of the poster’s rise is not simply one of images on paper, but of an art form fighting to define itself – and of the people who refused to let it be dismissed as mere ephemera.
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