The launch introduces Peppa Pig into Craft Buddy’s Crystal Art Junior portfolio, with products designed to support early development.
Craft Buddy is extending its licensed portfolio with the launch of a new Peppa Pig Crystal Art Junior range, arriving 26th March under its agreement with Hasbro.
Targeting the growing demand for creative, screen-free play, the range has been developed specifically for younger children ages 4+, combining accessible craft formats with one of the strongest pre-school licences in the market.
The launch introduces Peppa Pig into Craft Buddy’s award-winning Crystal Art Junior portfolio, with products designed to support early development through engaging, hands-on activity. Larger gem sizes and ergonomic tools ensure ease of use for younger users, making the range suitable for first-time crafters.
The collection is led by a Crystal Art Junior Buddies XL Kit, featuring Mummy Pig and Baby Evie, offering a larger format display piece. This is supported by the award-winning Crystal Art Junior Kit and a Crystal Art Card Kit, providing a mix of formats at accessible price points.
With strong brand recognition and clear age targeting, the range is positioned to drive both impulse purchase and repeat engagement. The inclusion of key storytelling elements, including the arrival of baby Evie and George’s hearing aid, aligns with current Peppa Pig narratives and reinforces the brand’s relevance with today’s audience.
From a retail perspective, the combination of licensed appeal, entry-level price points and proven Crystal Art formats offers strong merchandising potential across both the Arts & Crafts and Licensed Toy categories.
The launch will be supported by a coordinated marketing campaign spanning digital, social and PR, designed to drive consumer awareness and support retail sell-through.
For trade enquiries or orders, contact [email protected]. For more information, visit www.craftbuddyltd.co.uk.
