
For a product that essentially exists on files online, branding is a major focus. There is no traditional screen, instead LED illustrations by Hugo Bernier appear at the centre of the stone, much like an AI Magic 8 Ball, to guide users along with gentle arrows, swirls and mushroom houses. A lot has been done to make Terra feel part gadget, part organic. “The tone of Terra is about feeling grounded and connected,” says Bas. “The branding and illustration play a crucial role in manifesting this philosophy visually and emotionally.”
Special considerations have been input into the design of Terra to keep its routes structured. When asked about the safety of the device, the teams replied: “Terra is designed with safety at the forefront, particularly concerning navigation through traffic and uncharted routes. The device boasts a minimalist interface, featuring a tranquil compass needle and gentle haptic feedback to ensure users remain engaged with the present moment, minimising distractions and enhancing safety while navigating unfamiliar or busy areas.”
Terra marks a notable shift in how product designers are visualising the technology that surrounds us. “We found that most products designed to connect us with nature still maintain a certain distance – either by being overly technical or by not seamlessly integrating with the natural environment,” says Bas. “Shifting from the traditional sleek and polished look, we opted for inspiration from the great outdoors and gorpcore aesthetic, along with the visual cues of new age culture.”