The Resn team initially found it challenging to build a consistent online narrative with the materials selected by the GRI. “GRI’s work is extremely scholarly and insightful for an academic audience, so we also found it challenging to communicate the weight of the research into something that retains its scholarship while also being accessible to a wide audience.” And, the exhibition turned out to be a balance between the two, offering depth through exposure to his materials and process, alongside a visual language that illustrates his style.
The team achieved this by incorporating his insights, flair and impact into every facet of the identity – with playful typography featuring heavily throughout, allowing visitors to stretch and squeeze it to reflect Gehry’s consistent style of design, as well as musical extracts from the LA Philharmonic.
Finding Gehry’s work particularly “warm, charming, playful and authentic, and all about movement,” it influenced the digital experience on a broader level, taking viewers on the journey through phases, broken up by poster-like introductions with images of materials and text that gives an insight into his process. “It was also a celebration of the 90s, with all the pop colours, and funky, condensed typography that were so prevalent. We had to revisit all of that so the exhibition would feel digitally native,” Bruno shares. “Throughout Sculpting Harmony we used digital models designed over 30 years ago to help anchor the narrative, finding what stories to tell by following Frank’s mind and his anecdotes. I hope people can feel a bit of that.”
You can view Sculpting Harmony here.
