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Celebrity Makeup Artist, 53, Has a Genius Hack for Sculpting Cheeks originally appeared on Parade.
Who doesn’t love a cheekbone that can slice cheese? It’s possible to get a sculpted look using makeup, no matter your age, but the type of product and where you put it are not necessarily foolproof.
That’s why we looked to celebrity makeup artist Gucci Westman, who has done makeup for some of the best cheekbones in the business—Gwyneth Paltrow, Naomi Watts and Cameron Diaz. She’s also done makeup for numerous magazine covers and has her own makeup line, Westman Atelier.
Westman suggests using a tinted highlighter and a blender brush. “Get it on the brush, not too much, not too little and you should really only need one swipe that you blend,” she says in a YouTube video, “How to Sculpt Cheeks in 30 Seconds.”
Related: Kelsea Ballerini’s Makeup Artist Swears by This $10 Product for Glowy Skin
Related: 11 Best Clean Moisturizers for Women Over 50, According to a Professional Makeup Artist
Westman suggests following the line of the cheekbone with the brush. “Follow the cheekbone and move upwards,” she instructs in another video.
She says you can use whatever is left on the brush to swipe just underneath the eyebrows along the brow bone for a little extra sculpting. Highlighter products reflect light on the high points of the face to create a glowing effect.
In this case, the tinted highlighter can take the place of two products: blush and highlighter in one quick step. Westman recommends her tinted cream highlighter.
Westman Atelier
Super Loaded Tinted Cream Highlighter, $75
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Another, similar and less expensive option is available from ILIA.
Lightshift Weightless Silky Cream Highlighter
Shop It!
Related: Jennifer Lopez’s Makeup Artist Shared His #1 Hack To ‘Take 20 Years Off Your Face’
Bonus Hack: How to Cover Gray Eyebrows
You can’t get too many good makeup tips from women who understand the ways beauty needs change as we get older.
Another makeup artist in her 50s, Carmindy Bowyer, has some genius tips for older women. This hack is a little more involved, but it’s also for a tough problem: graying brows.
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Dye your eyebrows every six weeks
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Use lash-growth serum every night
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Use a brow pencil to fill any gaps
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Surprise! Use a red-light therapy face mask, which may help stimulate brow growth!
Keep reading for more celebrity makeup artist tips for 40+ women. Up Next:
Related: This Celebrity Makeup Artist Is Begging Women to Add This Step to Their Beauty Routine
Celebrity Makeup Artist, 53, Has a Genius Hack for Sculpting Cheeks first appeared on Parade on Jun 5, 2025
This story was originally reported by Parade on Jun 5, 2025, where it first appeared.
